Say hello to Caroline Webb, the Digital Brand Manager for iLS network. Originally from Virginia, Caroline moved to Florida just before starting high school. After living in Jacksonville for a while, she found herself really missing the cold northern weather at first and was reluctant to the change. Now, she has converted to a Florida girl and moved even further south to Fort Lauderdale. Growing up Caroline always showed an interest in writing and reading. She loved creative storytelling and was very fond of watching the news. In high school she would always watch Jeopardy and PBS News Hour after school. She was also a reporter and photographer for the yearbook.
After starting as a Journalism major and then finding her place in Advertising, Caroline graduated from University of Florida's College of Journalism and Communications in 2022. She started her journey with iLS network as a junior on the Spring 2021 internship. She began with a team of four interns from UF and FSU tasked to help improve the various websites with relevant student content. The team completed a FSU Parent Guide for RentTally.com and worked on gathering student survey data. After finding working with the team mutually beneficial, she continued her internship and was offered a part-time position. As graduation approached, Caroline began her search for a full-time job and was offered a starting position. Then, after a year was promoted to the Digital Brand Manager role. She now works alongside the team to keep the different websites and social medias up to date with current SEO friendly content and lead the internship program.
As the Digital Brand Manager, Caroline has taken the role of pushing the online presence of each market forward. With the direction of her boss Sydney, she has learned all things Search Engine Optimization. She has uses this knowledge to write and coordinate impactful content for the current sites while managing our team of writers. Caroline has brought a new perspective to the social media content, creating graphics and videos, scheduling consistent posts, and running giveaways. She has taken on the role of Internship Coordinator, hiring and managing a team of college students to create locally tailored content for emerging markets. In the spin up of new sites, Caroline has led the charge on building out Prefiltered landing pages, a Frequently Asked Question section, and all things "content" while integrating SEO throughout.
When she's not spinning up a new listing or make an Instagram post, Caroline enjoys outdoor activities such as hiking, kayaking, and pick-up basketball. After years of playing competitive basketball and volleyball, she loves staying physically active, so she frequents the gym often. To balance everything out, she loves to try new recipes and cook in her apartment kitchen. Caroline enjoys playing host for a dinner party with friends and curating the perfect food & wine combinations. Since she's new to South Florida, Caroline is having fun getting to know the area through new restaurants, beach hideaways, and late-night music.