List Your Prices & Specials!

I set aside a block of time a few days ago to research a future purchase.  No joke, I visited at least 25 different websites, all selling the product that I was looking for.  Not one of the websites listed their prices.  Instead, they all asked me to submit a form or call them for "more information."  The problem is that I didn't want "more information;" I just wanted to know what a ball park price was.  Quite frankly, I probably would have made the purchase immediately with my credit card had it been an option.

Instead of making my purchase and checking the item off of my to-do list, the shopping process has dragged on for several days.  At this point, I don't really have the time or the energy to devote to that purchase - I'm back to my day job of running my business.  And the purchase that was a "would be nice" but not "totally necessary" is now officially on the back burner.

The lesson?  I can't treat my own customers like this.  I need to list my own prices and specials on my websites.  True, people might not be forced to call me any more... but it's not about forcing interaction on my terms.  It's about solving my clients' needs on theirs.  If they want prices, so be it.  After all, that's what I want as a customer.

Back to Blog Posts

Recent Posts

Why Should You Take The LEAP?Read More
Valencia's New Property Manager Degree Program
Starting this fall, Valencia College in Orlando, FL is now offering a degree in Property Management both online and face-to-face at their Osceola campus.
Read More
Don't Miss Lease-A-Palooza 2017Read More