Are you looking for idead to help promote renewals for your apartment community? Check out this list of 13 apartment renewal tactics. I can't take credit for the list... it's the result of a brainstorming session with some of Gainesville's best apartment managers.
- Offer less of a rent increase for renewing early
- Offer touch up paint or carpet cleaning
- Hold a drawing for first month's rent off of renewal lease
- Give gift cards – let residents pick from 4 different types
- Start early
- Give great service – resident appreciation, same day maintenance service
- Invite renewals on a bus trip event – fill a bus for a baseball game
- Repetition – communicate your renewal message when residents are paying rent, receiving maintenance, or during any other interaction
- Personally deliver the renewal paperwork to their door
- Place lots of signs all over the property
- Figure out why residents are leaving through one-on-one interaction (Exit interview)
- Place flyers on all mail boxes (over the key hole so residents have to engage the flyer)
- Include high speed internet or other new amenities with the rent